News and Events

Dean Emeritus Dr. Arthur A. Dugoni Shares Words of Wisdom about Integrity, Ethics in Dentistry

Dean Emeritus Arthur A. Dugoni with ASDA Chapter President Mike Rice (left) and SPEC President Christine Fortmann (right).

August  13, 2010

Two Arthur A. Dugoni School of Dentistry student organizations co-hosted a special presentation by one of the dental profession's most notable names on Aug. 10, 2010. The school's American Student Dental Association (ASDA) Chapter and Student Professionalism and Ethics Club (SPEC) joined together to host the lecture by Dean Emeritus Dr. Arthur A. Dugoni, which focused on ethics in dentistry.

During his talk, "Road Signs on the Road of Life," Dugoni spoke about integrity, leadership and good character as they relate to dentistry. He encouraged students to have a passion and live it, as passion is the difference between an average doctor and a great one. He reminded students to hold on to something bigger than themselves, and make a difference in people's lives. He also shared numerous examples of integrity and character gleaned from his personal life and observations about the world, as well as from his experience in private practice and many decades of involvement in dental education.

"At Pacific, instead of just saying we train doctors, we grow people and along the way they become doctors," said Dr. Dugoni. "It is very important to find and live your passion and also to develop a passion for integrity, fairness, honesty and the respect for the human dignity of everyone."

"I think it's important that SPEC and ASDA bring in some notable names in the dental industry to speak to our students about ethics, professionalism and leadership," said Christine Fortmann, Class of 2011 student and co-organizer of the event. "These lectures, like the one given by Dr. Dugoni, really encourage our students to live up to high ethical standards here at the dental school and beyond."

An exemplary educator, practitioner and leader, Dugoni became dean of Pacific's dental school in 1978 and is one of the most respected figures in the dental profession. He is currently president of the American Dental Association Foundation, the ADA's philanthropic branch; and has served as president of the ADA, the American Association of Dental Schools, the American Board of Orthodontics and the California Dental Association. In 2004, he became the first and only person in the United States or Canada to have a dental school named in his honor while holding the position of dean. Although Dugoni concluded his deanship in 2006, he continues to be involved with the school and the university as dean emeritus, professor of orthodontics and senior executive for development.

SPEC was formed in 2008 to increase the overall level of ethics and professionalism at the Dugoni School of Dentistry. Its members promote thought and action in the area of dental ethics in the school environment and clinical practice by hosting a variety of lectures and discussions each year.

ASDA is a national student-run organization whose mission is to protect and advance the rights, interests and welfare of students pursuing careers in dentistry. More than 87% of all dental students nationwide join the association. At the Arthur A. Dugoni School of Dentistry, 100% of DDS and IDS students are members of ASDA. For more information, visit

Category Type: Special Events

Contact:  Office of Marketing and Communications, 415.929.6434,